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Synamedia brings AI-driven streaming and ad tech to IBC 2025

Synamedia will showcase AI-powered tools at IBC 2025, including updates to Synamedia Go, Quortex Play and dynamic ad insertion, plus the European debut of Quortex Switch and new ad and content discovery features.

Krishan Bhatia. (Courtesy photo)

Veteran ad industry exec Krishan Bhatia leaving Amazon

Krishan Bhatia, a longtime advertising executive who joined Amazon last year to expand its footprint on Madison Avenue and in the annual upfront sales market, is leaving the technology giant.

U.S. Senator Rand Paul (right) speaks with an MTV News reporter during an event in 2015. (Photo by Gage Skidmore)

Paramount appears willing to keep cable networks for now

Company executives have discussed ways to refresh the brand identities and programming of MTV, Nickelodeon, Comedy Central and BET to attract younger viewers, most of whom no longer pay for cable TV.

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