Results for: News Nation Streaming
Nielsen: NFL games boost Netflix, Prime Video viewing on Christmas Day
Live sports and holiday movie programming drove record-breaking viewership to television during the December measurement month.
NBC: Super Bowl LX, Winter Olympic Games will stream in 4K
Comcast's NBC Universal says it will offer its presentation of Super Bowl LX and the 2026 Winter Olympic Games in ultra high-definition.
YouTube hires Austin Gaddis to lead media, sports partnerships
Google-owned streaming platform YouTube has poached a senior DIRECTV executive to lead the growth of its media and sports partnerships.
FIRST TO REPORT
EXECUTIVE MOVES
APTS, PBS says NextGen TV transition should be voluntary, not forced
APTS and PBS warned a forced transition could burden stations and viewers without federal rebate support.
Netflix amends bid for Warner Bros Discovery, now an all-cash offer
The move aims to speed shareholder approval and counter a hostile $30-per-share takeover bid from Paramount.
Ampere: Netflix investment in premium sports paying off
Live events generated 60 percent of major streaming acquisition spikes, led overwhelmingly by sports.
DATA
Report: Broadcast TV contributed $748 billion to U.S. economy in 2025
Advertising drove the majority of the impact, accounting for nearly $628 billion in economic output.
DATA
YouTube surpasses BBC in audience reach metric in U.K.
The BBC said it still leads on deeper engagement, averaging 47 million viewers using its 15-minute measure.
Nexstar DEI philosophy could complicate TEGNA deal at FCC
A high-level Nexstar executive confirms DEI elements remain part of its "corporate philosophy," creating a possible catch-22 at the FCC as it weighs the Nexstar-TEGNA deal.
EXCLUSIVE
Index Exchange, Gracenote expand show-level transparency for ad buys
The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.
CES 2026
DIRECTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
IAB Tech Lab unveils agentic roadmap to scale AI-driven advertising
IAB Tech Lab released an Agentic Roadmap outlining how digital advertising can scale AI-driven buying and selling using existing standards.