Results for: This+PC+youtube+tv
Cadent claims full directness across connected TV supply
The platform processes about 200 billion impressions daily and reaches over 125 million households.
Google issues legal threat against Barb, Kantar Media over YouTube measurement
Advertisers face growing opacity as YouTube claims TV dominance while withholding detailed content-level data.
YouTube hires Austin Gaddis to lead media, sports partnerships
Google-owned streaming platform YouTube has poached a senior DIRECTV executive to lead the growth of its media and sports partnerships.
FIRST TO REPORT
EXECUTIVE MOVES
Newsletter platform Substack launches streaming TV app
Substack has launched a dedicated streaming app for two smart television platforms.
YouTube CEO: Customizable multiview coming to YouTube TV
YouTube TV is readying the launch of a fully-customizable multiview option that will allow users to select up to four live channels to watch from a single screen.
TVB: Streaming is great, but most prefer watching live sports on broadcast
The TV industry trade association used Nielsen data to show that most people prefer watching football games on broadcast networks.
YouTube surpasses BBC in audience reach metric in U.K.
The BBC said it still leads on deeper engagement, averaging 47 million viewers using its 15-minute measure.
Nielsen: YouTube flat, Paramount rises in Media Distributor Gauge
Paramount displaced NBC Universal as the third-largest media distributor during Nielsen's November measurement month.
DATA
Nielsen: Network TV viewership slumps during second week of December
Nielsen data showed lower network TV viewing in mid-December, with average audiences for top broadcast programs falling week over week.
RATINGS
YouTube to stream Academy Awards starting in 2029
YouTube has secured the exclusive global streaming rights to the Academy Awards under a new multi-year deal starting in 2029.
Nielsen: TV usage skyrockets in November, YouTube share flat
Americans watched more than 100 billion minutes of TV in November, driven by Thanksgiving NFL games and strong broadcast viewership.
THE GAUGE
Civil rights groups urge FCC to block TV station acquisitions
A coalition of civil rights groups urged the FCC to block broadcast station deals by Nexstar, Gray Media and Sinclair, citing excessive local TV consolidation.
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