Results for: onsumer Direct channel
Bango buys a black hole to demonstrate “subscriber acquisition” strategies
Executives feel direct marketing like search and social media ads are producing few results.
Gracenote: Metadata helps boost effectiveness of contextual CTV ads
Ad buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right time.
LinkedIn partners with Paramount, Innovid, Sprinklr on CTV ad opportunities
LinkedIn is building on its connected TV advertising opportunities through new partnerships with Paramount, Innovid, Sprinklr and Adobe.
Disney sues Google-owned YouTube for poaching sports executive
The Walt Disney Company has filed a tortious interference lawsuit against Google-owned YouTube for poaching a top sports executive while the two sides were in the middle of negotiating a new carriage deal.
Televisa-Univision strikes distribution deal with Disney, Hulu
Linear channels from Televisa-Univision will be distributed via Hulu with Live TV, and Disney will bundle its service with Vix in Mexico.
Hub: Streaming bundles are boosting subscription video adoption
Consumers who pay for at least one streaming service through a bundle have a higher number of video subscriptions compared to those who don't.
Newsmax grows revenue to $45.3 million in Q1
Newsmax grew its overall revenue spurred by gains in its subscription and advertising businesses, which helped lower its operating loss during Q1.
Scripps Sports adds Tampa Bay Lightning hockey games
Scripps is bolstering its portfolio of locally-televised sports by partnering with the Tampa Bay Lightning to bring premium hockey to broadcast TV in Florida.
CNN All Access subscription tier to include streaming app
CNN will launch a new streaming app that includes linear channels and on-demand programming as part of "CNN All Access," the network's comprehensive digital subscription offering.
Fox sees higher revenue, but profit slips, during fiscal Q3
The Super Bowl on the Fox broadcast network and Tubi resulted in an advertising windfall, but net income was lower compared to Q3 2024.
Fox reveals name for future streaming service: “Fox One”
The service will include live news, broadcast channels and sports within a single app, and will allow streamers to bundle a subscription to Fox Nation as well.
Warner Bros Discovery ups global streaming count to 122 million
Warner Bros Discovery posted streaming subscriber gains, but its lackluster distribution and advertising revenue weighed down its overall earnings during Q1.