Ampere Analysis
Ampere: Netflix investment in premium sports paying off
Live events generated 60 percent of major streaming acquisition spikes, led overwhelmingly by sports.
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Ampere: Holidays shoppers flock to streaming deals, but churn remains a problem
Ampere found most holiday-acquired subscribers cancel a service quickly, with few retaining customers long-term.
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Ampere: Older streamers watching more social influencer content
Half of internet users aged 55 to 64 now watch influencer content weekly, driving an 18 percent rise in overall viewing since early 2020.
Ampere: Older audiences driving adoption of YouTube on TV
The trend has accelerated adoption of YouTube in the homes of streaming consumers who are looking for entertainment, news and sports across different platforms.
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Ampere: Live WWE events proving beneficial for Netflix
"WWE Raw" drove more than 6.5 million viewing hours during the first half of the year, according to Ampere's report.
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Ampere: Sports rights fees climb to $30.5 billion in 2025
Spending on U.S. sports rights has soared 122 percent over the past decade, fueled by blockbuster rights deals with the NFL and NBA, according to Ampere Analysis.
Ampere: Streamers pull back on orders for scripted TV series
Scripted TV orders fell 24 percent during the first half of the year as platforms cut spending and shifted strategies amid economic turbulence.
Ampere: Netflix runs more ads during original shows, movies
Streamers encounter more ads when watching original, exclusive programming on Netflix, though its overall ad load is still lower than some of its competitors.
Ampere: Vix to experience substantial growth in 2025
Vix is projected to be the fastest-growing subscription service in the Americas in 2025, according to new forecasts from Ampere Analysis.
Ampere: Young streamers are more-likely to cancel services
Costs are cited among the numerous factors that convince 18-to-34 year old consumers to drop a subscription video service.
Ampere: Streaming revenue surpasses public TV in Europe
Public service broadcasters are seeing viewership and revenue shift toward premium services like Netflix and Prime Video, but their on-demand platforms are still popular.
Smart TVs dominate in U.S., but broadcast still preferred in Europe
Time spent with television has increased in both the U.S. and Europe every year since 2021, owed in part to the proliferation of domestic and foreign streaming services in each region.