Google issues legal threat against Barb, Kantar Media over YouTube measurement
Advertisers face growing opacity as YouTube claims TV dominance while withholding detailed content-level data.
YouTube hires Austin Gaddis to lead media, sports partnerships
Google-owned streaming platform YouTube has poached a senior DIRECTV executive to lead the growth of its media and sports partnerships.
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YouTube surpasses BBC in audience reach metric in U.K.
The BBC said it still leads on deeper engagement, averaging 47 million viewers using its 15-minute measure.
Google, Disney reach deal to restore Movies Anywhere partnership
Google and Disney are working together to reintegrate the Google Play Store and YouTube into the Movies Anywhere initiative.
Apple brings Google Cast support to Android version of Apple TV app
Apple is hoping to draw more interest in its Apple TV streaming video service by supporting a cornerstone casting protocol commonly found on Android phones and tablets.
YouTube TV to introduce lower-price, genre-based packages in 2026
YouTube TV will introduce new genre-based packages, including a sports plan, priced lower than its core programming tier.
C-SPAN added to YouTube TV, will come to Hulu next week
YouTube TV is now offering the C-SPAN's three channels, and Hulu with Live TV will do the same next Thursday.
Univision channels return to YouTube TV
YouTube TV has reached a new agreement with Spanish-language broadcaster Televisa-Univision that restores its linear channels to the service after a nearly-two month hiatus.
Hub: Streamers turn to YouTube when traditional platforms underwhelm
Streamers are turning to YouTube when they can't find things to watch on other apps, according to a new consumer survey.
Disney, YouTube TV reach deal to restore ESPN, ABC
Google and Disney have reached an agreement that allows ESPN, ABC and other networks to be restored to YouTube TV.
Nielsen data reveals “Monday Night Football” audience drop during YouTube TV dispute
The Monday evening football program lost 1.2 million viewers during the first week of Disney's dispute with YouTube TV, the Nielsen data showed.
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Google pressures Disney to lower subscriber fees for ESPN as YouTube TV spat drags on
Google is holding out hope that Disney will offer it a lower rate for ESPN — something that could trigger similar demands from other companies, if Disney accepts Google's offer.