Horowitz Research
Horowitz: Football fans engaging across platforms during live games
Football fans are doing more than watching live games on television — they are interacting at an increasing rate across different platforms that reshape the traditional sports viewing experience.
Horowitz: Young TV viewers want more interactive experiences
Gen Z streamers want interactive features combined into their linear TV experience, according to a new survey from Horowitz Research.
Horowitz: Antenna adoption declines in U.S. homes
The number of Americans who regularly use antennas to watch television has declined over the past five years, according to a new report released by Horowitz Research on Thursday.
Streamers convert from FAST to SVOD to continue watching shows, study reveals
While FAST platforms are helping streamers cut back on subscriptions, some are willing to take a premium video service if it means they can keep watching a series they've discovered on a FAST platform.
Horowitz: Venu Sports could poach customers from cable, streaming
Fifty-eight percent of Americans between the ages of 18 to 34 saying they'd be interested in signing up for Venu Sports, according to Horowitz Research.