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Red Ventures is a South Carolina-based marketing firm that owns several web publications, including CNET, Healthline, Bankrate, The Points Guy, ZDNet and Lonely Planet. The company is focused on convincing readers to purchase goods and services through affiliate links found inside articles that take on the style and tone of legitimate journalism.
In 2023, Red Ventures was criticized for using artificial intelligence to create clickbait content that was rife with factual errors and plagiarism.