Red Ventures takes a loss on CNET, sells it to Ziff-Davis for $100 million
Red Ventures originally acquired CNET from Paramount Global, then ViacomCBS, for $500 million.
Red Ventures is a South Carolina-based marketing firm that owns several web publications, including CNET, Healthline, Bankrate, The Points Guy, ZDNet and Lonely Planet. The company is focused on convincing readers to purchase goods and services through affiliate links found inside articles that take on the style and tone of legitimate journalism.
In 2023, Red Ventures was criticized for using artificial intelligence to create clickbait content that was rife with factual errors and plagiarism.
Red Ventures originally acquired CNET from Paramount Global, then ViacomCBS, for $500 million.
A robot-written list published by Gizmodo centered around the “Star Wars” franchise contained numerous errors, an editor confirmed on Wednesday.
Marketing firm Red Ventures pressured writers at CNET and other websites to go easy on advertisers, former workers now allege.
CNET’s editor-in-chief is unapologetic about the company’s use of a robot that wrote content filled with errors and plagiarized sentences.
A robot used by marketing firm Red Ventures for various publications committed acts of plagiarism that went largely unchecked for months.
CNET will stop publishing articles written entirely by robots after receiving a copious amount of negative attention over the practice during the last few weeks.
Articles that were written by artificial intelligence bots had several errors in them before they were published on CNET’s website.
Fandom has acquired several entertainment publications from Red Ventures, including TV Guide and Cord Cutters News.
Red Ventures is winding down the streaming television-focused blog Cord Cutters News two years after it acquired the website.
An agreement between marketing firm Red Ventures and media giant ViacomCBS called for significant job cuts as part of a multi-million dollar acquisition of CNET Media Group.