The Desk appreciates the support of readers who purchase products or services through links on our website. Learn more...

ViacomCBS quietly launches new digital channel Fave TV

Photo of author
By:
»

mkeys@thedesk.net

Share:
The Fave TV logo appears on a digital subchannel of KYW-TV. (Graphic by The Desk)

ViacomCBS quietly launched a new streaming TV channel last month on its owned-and-operated CBS stations across the country.

Little is known about Fave TV, the new digital-only broadcast channel — as of Wednesday, it has no website, no social media profile, no Wikipedia page, almost as if it doesn’t truly exist — yet it’s now available to tens of millions of homes across the United States.

A source who spoke with The Desk on background said Fave TV appears to contain a large amount of older programming from ViacomCBS’ film and television libraries. Exact programming is hard to pin down — the channel is so new that ViacomCBS has yet to provide program listings to GraceNote, a company that populates electronic program guides on cable and satellite set-top boxes and over-the-air DVRs — but The Desk spotted older episodes of “The Wayans Bros.,” Spike TV’s reality show “Auction Hunters,” MTV’s “Run’s House” and the Paramount Pictures film “Clueless.”

Commercials on Fave TV include a heavy rotation of promotional spots for ViacomCBS’ cable networks, including Comedy Central, VH1 and the Smithsonian Channel, suggesting the network acts as a pseudo-window shop channel for the company’s cable programming.

A spokesperson for ViacomCBS has not yet returned an email from The Desk seeking additional information about the channel.

Never miss a story

Get free breaking news alerts and twice-weekly digests delivered to your inbox.

We do not share your e-mail address with third parties; you can unsubscribe at any time.

Photo of author

About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
TheDesk.net is free to read — please help keep it that way.

We rely on advertising revenue to support our original journalism and analysis.
Please disable your ad-blocking technology to continue enjoying our content.Learn how to disable your ad blocker on:
Chrome | Firefox | Safari | Microsoft Edge | Opera | AdBlock plugin

Alternatively, add us as a preferred source on Google to unlock access to this website.

If you think this is an error, please contact us.