Samsung has struck a deal with ITV Studios for a new channel on its Samsung TV Plus platform that will offer repeats of “The Graham Norton Show.”

The channel, called Non-Stop Norton, is debuting on Samsung’s smart TVs, phones and tablets in the United Kingdom, Germany and the Netherlands, and will offer around-the-clock rebroadcasts of the evening talk show.

The addition of Non-Stop Norton will allow advertisers to buy inventory against the show for the first time in the United Kingdom, where it traditionally airs on the public broadcaster BBC without commercials. ITV Studios produces the show for the BBC.

“It gives advertisers a gateway into the growing number of audiences who are turning to FAST services already, to deliver them engaging, premium, and free content that is easy to discover, funded by targeted and relevant advertising,” Alex Hole, the General Manager of Samsung Electronics’ European business, said in a statement.

“We’re excited to partner with Samsung and launch a dedicated channel focused on all things Norton giving fans the chance to indulge 24/7 on Graham’s legendary and star-studded interviews,” Graham Haigh, the Executive Vice President of Global Digital Partnerships at ITV Studios, said this week.

“The Graham Norton Show is one of the most beloved and iconic in our 90,000-plus hour catalog and has a huge global audience,” Haigh continued.

Samsung TV Plus is available in the United Kingdom and more than a dozen other countries throughout Europe.