SiriusXM has laid off a number of employees working within its product and technology teams.

The layoffs are the second in three months to hit the premium audio provider, which recently announced a new strategy that involves targeting in-car consumers with their financially-lucrative satellite product after years of trying to reorient the company around streaming and other digital platforms.

Billboard was the first to report on the layoffs. The company has not affirmed the job cuts or said how many employees are affected. A source familiar with the matter told The Desk early Wednesday morning that the number of affected workers is in the “low double-digits.”

The job cuts involved a wide range of positions at SiriusXM, including workers tasked with product management and technology at its flagship service, streaming music platform Pandora and the company’s podcast businesses.

In January, SiriusXM acknowledged earning $8.7 billion from its various audio businesses during 2024, a drop of 3 percent compared to the prior year. SiriusXM attributed the dip to a reduction of income from subscriber fees, which is the company’s primary revenue generator.

During the final three months of 2024, SiriusXM brought in $2.19 billion across its service and product line, a dip of 4 percent. Its flagship satellite and streaming radio product accounted for most of that income, with revenue attributed to SiriusXM radio clocking in at $6.6 billion, down 4 percent. The lower revenue was attributed to “a smaller average base of self-pay subscribers,” even though SiriusXM added 149,000 self-pay customers during its fiscal fourth quarter.

For the full year, SiriusXM’s subscriber count was down by 296,000, which the company said was “an improvement” over the 445,000 subscribers it lost during 2023. Self-pay subscriber clocked in at 31.64 million, down 1 percent compared to the prior year, while paid promotional subscribers were 1.58 million, down 18 percent.

Last December, SiriusXM said it was refreshing its satellite subscription fees, so most new and existing customers pay $10 per month plus taxes and fees for a core set of music channels, with the option to add on talk, sports and news packages for separate fees. The price of its streaming radio service will remain the same, and includes access to all of SiriusXM’s linear and on-demand programming.

At Pandora, the company ended 2024 with 43.34 million customers, down 6 percent compared to the 46.03 million reported in 2023. Revenue attributed to Pandora was $2.15 billion, an increase of 2 percent, while advertising increased to $1.6 billion during the year. Pandora and off-platform profit was $705 million due in part to a reduction in costs and expenses associated with delivering the product to customers, SiriusXM said.

“At the end of 2024, we took significant steps to refocus on SiriusXM’s core strengths and enhance operational efficiency,” Jennifer Witz, the company’s CEO, said in a statement in January. “By prioritizing our core in-car subscription business, leveraging our streaming capabilities, and growing our leadership in ad-supported audio, we are well-positioned to deliver long-term value. Looking ahead, we are energized by the opportunities to build on this strategy and continue offering unparalleled audio experiences through our platforms.”