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Comcast unveils bundle with Peacock, Netflix & Apple TV Plus

The bundle, called "Stream Saver," is available only to Xfinity Internet and Xfinity TV customers.

The bundle, called "Stream Saver," is available only to Xfinity Internet and Xfinity TV customers.

The StreamSaver bundle introduced by Comcast offers Apple TV Plus, Netflix and Peacock at a low price. (Courtesy image)
The Stream Saver bundle introduced by Comcast offers Apple TV Plus, Netflix and Peacock at a low price. (Courtesy image)

Comcast has introduced a new low-cost bundle that includes access to Apple TV Plus and the ad-supported versions of Netflix and Peacock.

The bundle, called “Stream Saver” (branded as “StreamSaver”), costs $15 per month when purchased by customers who have an eligible Xfinity TV or Xfinity Internet plan. Xfinity Internet customers can also purchase Stream Saver as a bundle with Now TV, Comcast’s general entertainment live TV service, for a combined cost of $30 per month if they have an eligible Xfinity Internet plan.

The price of Stream Saver is substantially lower than what customers would pay if they purchase all three services individually. Based on current prices, the three services would cost $23 per month if purchased outside the Stream Saver bundle (Peacock will raise its price by $2 this summer). Xfinity customers who purchase the Stream Saver bundle with their Xfinity TV or Xfinity Internet service will save around 33 percent relative to what each service would cost if purchase on its own.

Stream Saver is a home run for consumers who want top-tier entertainment and live sports, and for our world-class partners Peacock, Netflix and Apple who benefit from the reach and depth of our entertainment platforms and Xfinity’s marketing engine,” Dave Watson, the CEO of Connectivity and Platforms, said in a statement on Tuesday. “Stream Saver also reinforces the value of our broadband products, offering customers new ways to save money on streaming entertainment via the nation’s best and most reliable network in and out of the home.”

Comcast customers who purchase Stream Saver as part of their Xfinity TV or Xfinity Internet plan will have the bundle charged to their existing service bill. Comcast is hoping the bundle will increase the attractiveness of Xfinity Internet and Xfinity TV for new customers, and keep existing Xfinity subscribers around with a compelling entertainment offering that is unique in the marketplace.

The bundle resembles one offered by peer telecom provider Verizon, which launched a Bango-powered marketplace called Plus-Play in 2022. Through that platform, Verizon was able to offer a bundle that included the ad-supported tiers of Netflix and Max for $10 per month.

A Bango official declined to comment when asked by The Desk if it was working with Comcast on the Stream Saver bundle after a Comcast executive announced the product during an investor conference last week. Comcast is one of several Bango clients that use a product called the “Digital Vending Machine,” according to documents produced for investors that were located by The Desk online. The Digital Vending Machine includes various subscription-based services that clients like Comcast can connect to using Bango’s technology, which allows them to offer subscription add-ons and bundles to customers.

Telecom and media executives have embraced bundles over the past several years as a way to increase customer satisfaction, scale services and lower churn rates. For Comcast, the bundle comes at a time when its two cornerstone services — Xfinity TV and Xfinity Internet — have faced strong competition from upstart services. Streaming video has long chipped away at cable TV’s lead, with lower price points and flexibility on the devices customers can use to watch content, while land-based broadband services like Xfinity Internet are starting to lose subscribers to fixed wireless products like T-Mobile Home Internet and Verizon Home Internet.

During the first three months of the year, Comcast saw its Xfinity Internet customer base shrink by 65,000 connections, and its Xfinity TV product lost 487,000 subscribers.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting.
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