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Paramount Plus plots more international expansion

Premium plan without ads will debut in at least four countries next month.

Premium plan without ads will debut in at least four countries next month.

The logo of Paramount Global's streaming service Paramount Plus appears in an undated handout graphic.
The logo of Paramount Global’s streaming service Paramount Plus appears in an undated handout graphic. (Image courtesy Paramount Global, Graphic by The Desk)

Paramount Global has set a date for the rollout of a new premium version of its Paramount Plus streaming service in four countries.

Starting in November, streamers in Australia, Canada, Mexico and Brazil will have the option to sign up for Paramount Plus without commercials for around $7 to $10 per month in local currencies.

Paramount is also set to debut an ad-supported version of its streaming service in Australia and Canada at some point next year, while customers in Mexico and Brazil will be offered a different tier that allows streamers to watch content on their mobile devices.

“After expanding our footprint to more than 45 markets last year, we are focused on scaling our business and providing customer choice,” Marco Nobili, the executive vice president and international general manager at Paramount Plus, said in a statement this week.

“Following the launch of the Mobile plan in Mexico and Brazil, the introduction of the premium and ad-supported plans will give us the ability to better serve different consumer segments by providing multiple pricing options while also tapping into tremendous opportunities among our advertising and brand partners,” Nobili said.

The service will continue to offer robust access to Paramount Global’s content library of television shows and films, including series like “Star Trek,” “The Gold,” “Yellowstone,” “Tulsa King,” “Lioness,” “Mayor of Kingstown,” “NCIS,” “CSI” and “Blue Bloods.”

Paramount Plus also offers live sports in some territories, including Australia, Brazil and Mexico, though events depend on the domestic streaming rights.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).