Roku’s free streaming platform The Roku Channel is watched by 1 out of 4 streaming TV households and more than half of households that use a free, ad-supported streaming TV (FAST) platform, according to new data released by Comscore.
The Roku Channel takes the lion’s share of total streaming hours as measured by Comscore in February, with 42 percent of time spent on the platform, the measurement firm said on Wednesday. By comparison, Paramount Global’s Pluto TV had 38 percent of total streaming hours in February, while Fox Corporation’s Tubi had 20 percent.
Roku makes it easy for streamers to discover content within The Roku Channel: The service is built in to every modern Roku streaming device and smart TV on the market, and Roku consistently promotes free streaming content from the platform across the home screens of Roku devices through dedicated tiles and menus.
The Roku Channel offers thousands of free, ad-supported titles and hundreds of linear content streams from a number of third party partners, including FilmRise, Comcast’s NBC Universal, Fox Corporation, ABC News, AMC Networks and others.
Data from the Roku Channel recently became available through Comscore’s measurement tool, Connected TV Intelligence (CTVi). Today, Comscore measures dozens of apps to help clients understand the reach and effectiveness of their campaigns across The Roku Channel and similar FAST platforms.
“As streaming measurement evolves, Comscore’s market leading cross-platform measurement is helping ensure our advertisers unlock the full value of their investments on Roku and reach all audiences with precision,” Anna Miller, the Head of Ad Measurement at Roku, said in a statement.
