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Warner Bros Discovery to cut advertising headcount

Two months after its blockbuster merger, Warner Bros Discovery is moving ahead with eliminating redundant positions across some of its divisions.

On Tuesday, Silicon Valley publication The Information said the media company would move to eliminate up to 30 percent of its global advertising sales force, though it was not clear from the report how long the strategy would take to complete.

The plan calls for Warner Bros Discovery to extend buyout offers to individuals in affected positions before moving toward layoffs. The company has around 3,000 employees in its global sales division. Warner Bros Media hopes to save $3 billion through its headcount reduction efforts.

The advertising sales division is the first to be considered for staff reductions. Redundancies also exist in marketing, distribution and administrative divisions of the company.

The eliminations were not unexpected and are common when large media companies combine forces through a merger or takeover. The company formerly known as WarnerMedia merged with Discovery in April after receiving shareholder and regulatory approvals.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).