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Warner Bros Discovery to cut advertising headcount

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mkeys@thedesk.net

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Two months after its blockbuster merger, Warner Bros Discovery is moving ahead with eliminating redundant positions across some of its divisions.

On Tuesday, Silicon Valley publication The Information said the media company would move to eliminate up to 30 percent of its global advertising sales force, though it was not clear from the report how long the strategy would take to complete.

The plan calls for Warner Bros Discovery to extend buyout offers to individuals in affected positions before moving toward layoffs. The company has around 3,000 employees in its global sales division. Warner Bros Media hopes to save $3 billion through its headcount reduction efforts.

The advertising sales division is the first to be considered for staff reductions. Redundancies also exist in marketing, distribution and administrative divisions of the company.

The eliminations were not unexpected and are common when large media companies combine forces through a merger or takeover. The company formerly known as WarnerMedia merged with Discovery in April after receiving shareholder and regulatory approvals.

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About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
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