AT&T exec admits HBO brand saturation a “mistake”
An AT&T executive admitted the company made a mistake when it operated a confusing number of HBO-branded streaming services.
An AT&T executive admitted the company made a mistake when it operated a confusing number of HBO-branded streaming services.
At a conference on Tuesday, finance executive John Stephens said AT&T’s focus is on its blockbuster streaming service.
The sitcom “Friends” is the most-streamed show on WarnerMedia’s streaming service HBO Max, the company said in a press release this week.
Netflix has earned more than 160 Emmy nominations, more than any other network or service, according to a press release.
AT&T’s premium movie network HBO has optioned rights that could lead to the development of a coronavirus-inspired dramatic series.
Jason Kilar’s plan for the streaming service didn’t initially include cable customers, and he’s personally gotten involved in other negotiations.
Given the circumstances, the practice isn’t legal — but it’s unlikely AT&T or Amazon will do anything about it.
By July 30, some customers will pay $15 a month and get HBO Max, and some customers will pay $15 a month and just have HBO.
Like AT&T’s HBO Max, Comcast’s Peacock could miss two of the biggest platforms when the service is ready to launch on July 15.
Some customers who pay for HBO will get complimentary access to HBO Max when it launches in May. But not everyone qualifies.