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Connecticut Lottery begins offering iHeart Radio scratchers

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mkeys@thedesk.net

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The Connecticut Lottery Corporation is teaming up with broadcast giant iHeart Radio for a new lottery scratcher.

The scratcher, called “iHeart Radio Concert Cash,” costs $2 to play and offers a top prize of $10,000. It is believed to be the first time a broadcaster has partnered with a state lottery as part of a game.

As part of the game, iHeart Radio is offering 10 lucky winners the chance to attend a VIP concert if their ticket reveals a musical note symbol. Details of the concert offered through the game were not immediately available.

The game began on Monday, with more than 1.2 million tickets being put into circulation through the life of the campaign.

Other prizes offered include cash payouts between $2 (offered as a free ticket, with a cash option) and $200.

Lottery officials say the winning probability of a ticket are based on the number of tickets put into circulation and not on individual purchases. The overall odds of winning any prize is about one in four.

iHeart Radio is a subsidiary of New York-based iHeart Media.

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About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
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