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Netflix lowering subscription prices in foreign markets

A smart television set running the Netflix application.
A smart television set running the Netflix application. (Stock image via Pixabay, Graphic by The Desk)

Netflix has lowered the cost of its base subscription packages in more than 100 countries, according to a report, a move that coincides with a new crackdown on password sharing between paying and non-paying users.

The lower prices have rolled out in several European, Middle Eastern, Asian and Latin American countries over the last two weeks, including Bulgaria, Croatia, Egypt, Jordan, Nicaragua, Vietnam, Thailand and Yemen, the website TechCrunch reported. Prices have fallen by as much as 60 percent in some areas, the website said.

The bulk of Netflix’s customer growth has come in most of those regions over the last two years, according to an analysis of Netflix’s quarterly earnings reports by The Desk. At the same time, the company continues to shed customers in the United States and Canada, where plans start at $8 a month.

In a statement sent to the Wall Street Journal, a Netflix spokesperson said the company was committed to pricing its service fairly in markets where consumers have a wealth of streaming television choices.

“We know members have never had more choices when it comes to entertainment,” the spokesperson said.

Netflix operates in more than 190 countries. The company has over 231 million global streaming subscribers, including more than 74.3 million in the United States and Canada.

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About the Author:

Matthew Keys

Matthew Keys covers the business of broadcast and streaming TV, radio broadcasting, social media, technology and telecommunications. A journalist for over 15 years, Matthew previously worked at Thomson Reuters, KGO-TV in San Francisco, KTXL in Sacramento and McNaughton Newspapers. He received 9 California Journalism Awards between 2018 and 2020, and is a member of IRE (Investigative Reporters and Editors).
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