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TCL taps Amagi for new streaming service in United States

TCL unveils a new slate of consumer electronics at CES 2022. (Courtesy image)
TCL unveils a new slate of consumer electronics at CES 2022. (Courtesy image)

Smart TV maker TCL has contracted Amagi to provide software and services for the electronic brand’s free, ad-supported streaming service in the United States.

As part of the deal, TCL will benefit from a variety of Amagi services, including its free, ad-supported streaming marketplace Connect; the dynamic ad insertion platform Thunderstorm and connected TV marketplace Ads Plus. Amagi will also support TCL’s efforts to deliver free, ad-supported and premium content to the brand’s smart television sets.

“TCL takes great pride in our innovation, vertical integration, and valuable relationships with partners like Amagi as those are the keys to our success,” Mark Zhang, the president of TCL North America, said in a statement. “As a top-two best-selling TV brand in the US for four consecutive years, we have achieved our goal to become one of the most popular electronics brands in the country, but we won’t stop there. By always listening to what our users value, we know that consumers demand more entertainment options, so we’re thrilled to elevate our award-winning product’s content library with Amagi’s services.”

Amagi will be able to deliver channels to TCL television sets where the electronic maker already has content and distribution agreements in place. TCL will also be able to tap into Amagi Connect to launch free linear streams against other types of content that are available through Amagi itself.

“We’re proud to partner with TCL once again to support the brand’s streaming capabilities reach its full potential,” Srinivasan KA, the chief revenue officer of Amagi Media, said in a statement. “This is an important new partnership for Amagi, and we look forward to seeing it grow along with the launch and success of the improved TCL platform.”

Amagi’s global media partners include ABS-CBN (Philippines), A+E Networks (United Kingdom), Pac-12 Networks, Comcast’s NBC Universal, the Roku Channel, Vice Media, Cox Media and Cineverse, among others.