The affected roles are primarily in the marketing department at Peacock, and comes as the streaming service works to restructure its marketing and promotions divisions under Chief Marketing Officer Shannon Willett.
The pink slips are going to both junior-level and senior-level employees at NBC Universal, according to a person familiar with the matter.
In a memo circulated to employees on Thursday, Willett said the restructuring was intended to help Peacock’s remaining staff “work smarter, bringing more expertise and strategy in-house, and move faster by breaking down silos and deepening collaboration across our team and with our key partners.”
Willett said Peacock’s marketing division will be organized around five key departments:
- Brand Creative & Marketing
- Growth and Lifecycle Marketing
- Marketing Strategy, Planning, Analysis and Performance Media
- Publicity, Events and Talent Engagement
- Title Creative & Marketing
“We heard from many of you as well as our partners that our structure was complex, and are confident that this streamlined approach will help us simplify our processes, accelerate decision-making and expose us to a deeper array of marketing skill sets to learn and grow in our careers,” Willett wrote.
She continued: “As you may have heard, we have some colleagues leaving the company as a result of this restructure, and we have held discussions with these team members today.”
Willett said the restructuring will also involve hiring new team members in different positions, including some that will serve as senior executives within Peacock’s new marketing division. A source familiar with the new hiring put the number of potentially open positions at around two dozen. It wasn’t clear from Willett’s memo if laid off employees will have a chance to reapply for those positions, or if NBC Universal intends to look outside the company for new candidates.
NBC Universal is expected to offer more details about the new marketing structure at a town hall meeting Friday morning, according to the memo.
Like other media brands, NBC Universal has found itself in the middle of a very competitive direct-to-consumer industry where media companies are moving their best shows and films away from traditional linear television toward online options that are cheaper than cable or satellite.
Peacock has lagged behind some of its peers in overall growth, with Comcast reporting just 28 million global subscribers as of its third financial quarter of the year. By comparison, Paramount Global’s premium streaming service Paramount Plus has 63 million global subscribers, while Disney Plus counts over 112 million global subscribers.
Comcast charges $6 a month for access to Peacock Premium in the United States, which includes next-day episodes of NBC shows as well as films from Universal Pictures and Dreamworks, and some live news and sports content. A commercial-free version of Peacock costs $12 a month.
In parts of Europe where Comcast does not have a direct consumer business, Peacock’s content library is distributed through a service called Sky Showtime, which is operated as a joint venture with Paramount and includes shows and movies from Paramount’s TV and film brands.