Phone customers took advantage of AT&T’s holiday discounts and deals during Q4 2023, with the company reporting 526,000 new postpaid line activations during the key retail shopping season.
The net line additions helped boost AT&T’s average revenue per user, or ARPU, to $56.23, an increase of 1.4 percent compared to Q4 2022, the company revealed on Wednesday.
Total net postpaid additions clocked in at 759,000 lines, AT&T said, with the figure including phone, hotspot and other wireless devices, except tablets. The company said customers dropped 48,000 tablet and computer lines during the quarter.
The gains in its postpaid division appeared to come at the expense of its prepaid division, which includes Cricket Wireless, with financial data revealing AT&T lost 132,000 prepaid customers during Q4 2023. Prepaid churn came in at 2.7 percent across AT&T, with the company saying Cricket Wireless’ churn was “substantially lower,” but offering no concrete figures.
