Radio broadcaster Audacy is bringing its sports-centric AM and FM stations and similar podcast offerings under a single brand.
Launching this week, Audacy Sports posits itself as the premium audio brand that offers “more live, local and original premium audio sports content than any other media company,” according to a news release on Tuesday.
Across its radio stations, podcasts and other audio offerings, Audacy Sports reaches 43 million monthly listeners, the company said on Tuesday. Brands that want to reach those sports with their audio campaigns will have a one-stop shop for their advertising needs.
“We’re thrilled to bring together our unrivaled sports portfolio under Audacy Sports,” Lee Davis, the Senior Vice President of Sports Monetization at Audacy, said in a statement. “Consolidating our cross-platform sellable assets under one name creates a compelling opportunity for brands to connect with listeners at scale – through our digital and broadcast network platforms or locally, through our owned sports stations – wherever and whenever they tune into Audacy content.”
The launch of Audacy Sports comes about two weeks after the radio broadcaster rebranded its CBS Sports Network as Infinity Sports Network following the expiration of a licensing agreement with Paramount Global for the CBS brand.
Audacy Sports includes the Infinity Sports Network and its sister outlet, BetQL Network, along with 40 all-sports stations and affiliates. It also includes 160 linear sports-focused streaming channels available on the Audacy app, and the Audio Podcasts network that includes over 600 sports-related titles.
Audacy Sports also distributes live coverage of games from more than 150 college- and professional-level sports teams.
One of the first large-scale events covered by Audacy Sports will be the 2024 NFL Draft from Detroit, which starts this Thursday and lasts through the weekend.
