Fox’s sports and pop culture brand OutKick grabbed 81 million total multiplatform views during the first quarter (Q1) of 2024, according to Comscore data released this week.
The figure represented a 10 percent growth in multiplatform views on a sequential basis, the data showed.
In March, OutKick’s total multiplatform views were 24 million, representing flat growth on a sequential basis compared to the 24 million multiplatform views reported by the company in February.
OutKick logged 6.1 million average multiplatform unique visitors during Q1 2024, a decrease of 15 percent compared to Q4 2023. Total multiplatform unique visitors clocked in at 5.56 million during March, down from the 20.2 million total multiplatform unique visitors reported in February.
“I’m excited to see OutKick’s continued growth in Q1 of 2024,” Gary Schreier, the Senior Vice President and Managing Editor of OutKick, said in a statement. “It’s a direct result of our talented and smart team who push the boundaries on any topic, which separates us from other sports sites. OutKick takes on the important issues and asks the vital questions in sports that our competitors seem afraid to touch.”
OutKick also performed well across social platforms, grabbing 4.5 million total interactions on Facebook, X (formerly Twitter) and Instagram during Q1 2024. The figure was up more than 32.4 percent on a sequential basis. Videos posted to social media grabbed 52.4 million views, up 14 percent compared to Q4 2023.
OutKick covers the world of sports, betting and culture through its website, social media platforms, podcasts and streaming video franchises. Its shows are distributed on YouTube, and its podcasts are available through popular services like Apple Podcasts and Spotify.
