Pay television provider DirecTV is turning 30 years old this month, and the company is celebrating with a sweet treat for some of its customers.

Starting this week, DirecTV is giving participants enrolled in its DirecTV Perks loyalty program the opportunity to score a $5 Baskin Robbins gift card.

The DirecTV Perks program launched in February, and is open to subscribers of DirecTV via Satellite and DirecTV via Internet. The program gives loyal customers tokens based on things like their longevity with the service, on-time bill payments and other activity.

Fifty gift cards will be available each day throughout the month of June, a DirecTV spokesperson said in an email to The Desk. Customers don’t have to redeem tokens to get a gift card, but the cards are available on a first-come, first-served basis, meaning they could get scooped up quickly.

To learn more about DirecTV Rewards, click or tap here. For information on DirecTV via Satellite and DirecTV via Internet plans, click or tap here.