Logo of TheDesk.net
GET OUR NEWSLETTER

Wednesday, November 4, 2026

Q3 EARNINGS

Get the latest reports on tech and media earnings — click or tap here


The Desk appreciates the support of readers who purchase products or services through links on our website. Learn more...
Sign up for our free e-mail newsletters

DirecTV celebrates 30th birthday with ice cream treat for subscribers

Ice cream.
Ice cream. (Stock image)

Pay television provider DirecTV is turning 30 years old this month, and the company is celebrating with a sweet treat for some of its customers.

Starting this week, DirecTV is giving participants enrolled in its DirecTV Perks loyalty program the opportunity to score a $5 Baskin Robbins gift card.

The DirecTV Perks program launched in February, and is open to subscribers of DirecTV via Satellite and DirecTV via Internet. The program gives loyal customers tokens based on things like their longevity with the service, on-time bill payments and other activity.

Future of Video promotional image

Fifty gift cards will be available each day throughout the month of June, a DirecTV spokesperson said in an email to The Desk. Customers don’t have to redeem tokens to get a gift card, but the cards are available on a first-come, first-served basis, meaning they could get scooped up quickly.

To learn more about DirecTV Rewards, click or tap here. For information on DirecTV via Satellite and DirecTV via Internet plans, click or tap here.

Never miss a story

Get free breaking news alerts and twice-weekly digests delivered to your inbox.

We do not share your e-mail address with third parties; you can unsubscribe at any time.

PROMO Future of Video 2026 - Banner 728x90 PNG TD

Some links in our articles are affiliate links, and we may earn a small commission on purchases at no cost to you. Affiliate partners never review our stories before publication. Read more about our editorial policies, including our use of affiliate links, by clicking or tapping here.

Photo of author

About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.