Chick-Fil-A wants to be known for more than just chicken sandwiches, and is hoping people will soon associate the brand with family-friendly television fare, too.
On Wednesday, Deadline reported Chick-Fil-A is “moving aggressively” with plans to break into the entertainment space and has held discussions with a number of production companies to produce content for a forthcoming streaming service.
The company has reportedly ordered 10 episodes of a yet-to-be-revealed game show, with a budget of $400,000 per half-hour episode, Deadline says. Glassman Media and Sugar23 are reportedly working on the project.
Chick-Fil-A also wants to develop its own scripted TV and animated series, the trade publication said. The streaming platform associated with its in-house content could launch early next year.
Why would Chick-Fil-A want to produce its own programming? One source reportedly told the publication that it was a “good opportunity” to offer its own branded content, one that ties back to its restaurant, which has more than 3,000 locations across the country.
It would not be the first attempt by Chick-Fil-A: The company previously produced a short-form animated series called “Stories of Evergreen Hills,” which it offered through the restaurant’s website. It also manufactures puzzles and games that are sold under the Pennycake brand name.
