Streaming audio platform LiveOne will offer discounted subscriptions to Tesla drivers in the coming weeks when the automaker stops covering the cost for its customers.
This week, LiveOne said it renewed its partnership with Tesla through 2026, which will involve Tesla replacing the “streaming” button on in-car infotainment systems with the LiveOne app in perpetuity.
Tesla has covered the cost of LiveOne’s premium streaming music service since the partnership began, with Tesla drivers having access to the platform through a plan called Premium Connectivity. This week, drivers began receiving emails saying LiveOne’s premium music service will no longer be included in Premium Connectivity starting in December; from that point on, drivers will have to purchase their own subscription through LiveOne if they want to continue streaming music in high quality and without ad interruptions.
LiveOne says it will offer discounts to drivers who purchase a subscription directly from them, but did not reveal how much the service will cost Tesla drivers who take advantage of the opportunity. LiveOne charges around $4 per month or $40 per year for its Plus plan, which includes ad-free streaming from curated playlists, higher quality streams and the ability to further personalize recommendations. A subscription to LiveOne Premium costs $11 per month and includes the ability to listen to playlists offline and select tracks and albums on-demand.
LiveOne also announced the launch of “LiveOne 2.0,” which allows subscribers to access music across different devices. It wasn’t immediately clear from LiveOne’s announcement how LiveOne 2.0 differs from its current Plus and Premium service tiers.
“The conversion opportunity has enormous upside by offering Tesla owners an opportunity to upgrade and have access on all devices at discounted priority pricing,” Robert Ellin, the CEO of LiveOne, said in a statement.
While Tesla is moving away from including LiveOne for its Premium Connectivity subscribers, some grandfathered Tesla customers will continue to receive free access to LiveOne.
