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Super Bowl LIX draws 127.7 million viewers across traditional, streaming TV

The Apple Music halftime show set a record with over 133 million viewers.

The Apple Music halftime show set a record with over 133 million viewers.

The presentation of the Vince Lombardi Trophy at Super Bowl LIX in New Orleans. (Courtesy photo)
The presentation of the Vince Lombardi Trophy at Super Bowl LIX in New Orleans. (Courtesy photo)

More than 127 million people tuned in to watch some or all of Super Bowl LIX on Sunday, according to updated Nielsen and first-party ratings figures released by Fox Sports.

The Super Bowl audience peaked during the second quarter of the game, with 137.7 million tuning in to watch the Philadelphia Eagles dominate over the Kansas City Chiefs between 8 p.m. and 8:15 p.m. Eastern Time.

The Apple Music-sponsored halftime presentation featuring Kendrick Lamar smashed viewership records with an audience of 133.5 million, up 3 percent compared to the 129.3 million people who watched the Super Bowl halftime show in 2023 and setting a new all-time high.

Fox’s Super Bowl pre-game show attracted around 23.4 million viewers, while an interview with President Donad Trump conducted by Fox News journalist Bret Baier saw 11 million people tune in.

Super Bowl LIX was offered on Fox-owned and affiliated local TV stations, on cable, satellite and cable-like streaming platforms. Fox also offered a free, ultra high-definition (UHD/4K) feed of Super Bowl LIX through its free, ad-supported streaming TV platform Tubi, marking the first time a network-owned FAST service offered a live feed of the National Football League (NFL) championship game.

The average minute audience for Super Bowl LIX on Tubi was finalized at 13.6 million, according to a combination of first-party data and reporting from Adobe Analytics. The figure was unchanged from one offered by Fox on Monday, which included preliminary ratings data.

Tubi offered a feed of Fox network during the Super Bowl, and its stream was comparable to local TV broadcast signals of Super Bowl LIX. Technology firm Phenix said Tubi had the lowest latency of any streaming service offering Super Bowl LIX on Sunday.

In addition to Fox and Tubi, a Spanish-language simulcast of Super Bowl LIX was offered on Comcast-owned Telemundo and on the cable channel Fox Deportes. NFL Plus, a streaming service operated by the NFL, also offered a free stream of Super Bowl LIX, as did the Fox Sports app. The overall audience figures cited by Fox included the broadcast network, Tubi, and distribution on Telemundo, Fox Deportes and NFL Plus.

The Philadelphia Eagles dashed any hopes of the Kansas City Chiefs scoring a “three-peat” championship. The final score was 22-40 in favor of the Eagles.

Comcast’s NBC and Telemundo will offer Super Bowl LX from San Francisco in 2026.

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About the Author:

Matthew Keys

Matthew Keys is a nationally recognized, award-winning journalist with over a decade of experience reporting on the business of media, broadcast television, streaming video platforms and emerging technology. He is the founder, publisher, and editor of TheDesk.net, a trusted source for in-depth news and analysis on the evolving media landscape.

Matthew’s reporting has appeared in major industry outlets, including StreamTV Insider, Digital Content Next and KnowTechie, where he covers topics at the intersection of journalism, streaming services, and digital media innovation. Throughout his career, he has held editorial roles at respected organizations such as Thomson Reuters, Tribune Media, the Disney-ABC Television Group and McNaughton Newspapers.

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