Amazon says it is using artificial intelligence tools to create dubbed audio soundtracks that allow Prime Video streamers to watch content in other languages.
Starting this week, Prime Video is rolling out the new feature across 12 movies and original television series, including “El Cid: La Leyenda,” “Mi Mamá Lora” and “Long Lost.” The dubbed audio tracks will initially be available in English and Latin American Spanish, the company said.
Amazon is using AI-assisted tools to create the dubbed audio tracks, and then tapping into the expertise of linguistics professionals to review them before they are incorporated into TV shows and movies. Users will be able to switch across the audio tracks, just as they can currently toggle between descriptive audio and subtitles across programs available on Prime Video.
“At Prime Video, we believe in improving customers’ experience with practical and useful AI innovation,” Raf Soltanovich, the Vice President of Technology at Prime Video and Amazon MGM Studios, said in a statement. “AI-aided dubbing is only available on titles that do not have dubbing support, and we are eager to explore a new way to make series and movies more accessible and enjoyable.”
