More than two-thirds of American adults choose streaming platforms as their main way to receive video programming when compared to broadcast and pay television, according to a new consumer survey released by Adtaxi on Monday.
The report claims 70 percent of Americans use streaming platforms as their primary way to watch television, compared with 16.6 percent of consumers who say the same for pay TV and just under 5 percent who use broadcast TV as their primary way to receive TV programming.
Nearly 65 percent of Americans surveyed say they watch streaming content on their mobile devices, including phones and tablets, which Adtaxi says proves that mobile devices are the most-popular way to consume video in the country. That stands in contrast to a report issued by Ampere Analysis a few months ago, which proclaimed smart TVs to be the primary way most Americans watched streaming content.
Adtaxi’s survey concluded that Americans use at least three different screens to watch video content, but an excerpt of the study reviewed by The Desk did not point to the specific devices, nor did it offer insight into the percentage of Americans who primarily watch content on TVs or other devices.
Most households use six streaming services, Adtaxi concludes, split almost evenly across premium, subscription-based products and free, ad-supported TV platforms. That data is about the same as similar consumer surveys issued over the past year, which showed the average American household used between six and seven free and premium streaming services to watch content on a regular basis.
While streaming platforms are still dominant, nearly one-fifth of American households still pay for a traditional TV product like cable or satellite. Most said they do so in order to watch live news and sports; while some premium sports content is shifting to streaming platforms, the vast majority of premium sports like professional football, basketball, baseball and hockey can be watched on broadcast and cable networks.
The full report from Adtaxi costs $200 to download and is available to purchase by clicking or tapping here.
