Echostar’s Dish Network is hoping to stand out from the competition by targeting rural residents with a simple message: Satellite is better than streaming.

This week, Dish released a new marketing campaign called “Pigeon Targets” that takes aim at rival platform DirecTV’s decision to “abandon traditional satellite TV customers in favor of urban, streaming-only audiences,” the company said in a statement.

The campaign takes aim at one launched by DirecTV last year called “For the Birds,” which features two pigeons touting the benefits of watching live broadcast and cable channels through the company’s dish-free streaming platform.

While DirecTV has leaned into streaming as the future of linear TV distribution, Dish takes the opposite view — streaming doesn’t work for everyone. That is particularly true for rural residents who still lack access to reliable, land-based broadband service, and who struggle to watch streaming TV through fixed wireless and satellite Internet products.

“Dish…is staying true to its roots, continuing to invest in cutting-edge satellite technology to ensure rural and small-town Americans get the entertainment access they deserve, no matter how remote their address is,” a Dish spokesperson said on Wednesday.

As part of its campaign, Dish has launched a toll-free telephone number — 1-855-FLAP-OFF — that prospective customers can call if they’re interested in switching from DirecTV or another TV service.

“Let’s be honest — DirecTV’s walking away from millions of rural Americans in favor of chasing shiny city audiences and streaming-only models,” Kurt Simon, the Vice President of Brand Development at Dish TV, said in a statement.

But that isn’t entirely honest — DirecTV still allows customers to sign up for satellite TV if they want it, and the company does not have any plans to stop offering satellite-based delivery of live TV channels anytime soon. DirecTV’s satellite TV packages cost about the same as its “signature” streaming plans when customers opt to bundle their service with DirecTV-issued equipment like the Gemini Air device.

That said, DirecTV’s marketing efforts have increasingly focused on its dish-free streaming platform, and its new low-cost, genre-based packages — which offer news, sports and entertainment bundles at prices far lower than the typical pay TV plan — are only available through DirecTV’s streaming service.

Dish sees this as an opportunity to target rural Americans who still depend on satellite TV for their news and entertainment needs. As part of the company’s new marketing campaign, Dish says new customers can get up to three months of service for free. When they switch from certain DirecTV plans, Dish says customers save up to $30 per month.

Dish says customers who do have broadband access can enjoy the benefits of live TV over satellite and on-demand streaming through apps like Netflix, YouTube and Max, which are integrated into its Hopper-branded set-top boxes and DVRs.

“While DirecTV pivots to streaming and sidelines satellite users, Dish remains fully committed to rural and small-town Americans, expanding service and investing in reliable, high-performance satellite technology where other providers fall short,” a Dish spokesperson said. “Because, in places where streaming isn’t a viable option, real entertainment access still matters.”