Westinghouse has become the latest to license Charter and Comcast’s smart TV operating system Xumo for its own models.
On Monday, the Xumo joint venture announced several models of Westinghouse TVs powered by Xumo OS are now available at Amazon and Walmart.
The TVs include ultra high-definition (UHD/4K) variants that come in two sizes — 43 inches and 50 inches — as well as high definition models that range from 24 inches to 43 inches. Larger screen sizes that range all the way up to 65 inches will be released later this year, Xumo said.
As with other Xumo-powered smart TVs, the Westinghouse models include a voice-powered remote control that allows streamers to access content from a number of free streaming channels powered by Xumo and third party apps like Netflix, Prime Video, Disney Plus, Peacock, Paramount Plus, YouTube, Pluto TV, YouTube TV, Hulu and Tubi.
“We chose Xumo for our next line of Westinghouse TVs because its user-friendly OS cuts through the complexity of today’s streaming landscape,” said Russ Johnston, the President of Westinghouse Electronics USA. “We’re thrilled to launch these new models to Westinghouse dealers and distributors, giving consumers a chance to bring home a high-quality, affordable smart TV at a great value.”
Westinghouse is a Chinese-owned American brand that builds smart TVs with premium features at low prices. In the past, Westinghouse has licensed Roku’s operating system for most of its models,.
Stephanie Cassi, the Senior Vice President of Sales and Marketing at Xumo, said the partnership with Westinghouse was a natural fit because “we each prioritize quality and simplicity in the products we build.”
“The Westinghouse Xumo TV delivers on both of those pillars, providing consumers an elevated viewing experience with an intuitive interface that makes discovering content effortless,” Cassi said.
