Key Points
- Paramount has expanded its licensing deal with Veritone to include distribution of clips from CBS Media Ventures titles.
- Moving forward, Veritone will be able to sublicense clips from programs like “Entertainment Tonight,” “Inside Edition” and “The Mike Douglas Show.”
- The deal also covers Veritone’s long-standing agreement to sublicense content from CBS News.
Paramount has expanded its distribution agreement with Veritone that will allow the company to continue licensing clips of programs from CBS News while offering additional clips from shows like “Entertainment Tonight” and “Inside Edition” that are part of the CBS Media Ventures portfolio.
The expanded agreement builds on a 15-year collaboration that has allowed Veritone to license CBS News’ vast archives to filmmakers, television producers and other content creators. Under the new deal, Veritone will now manage licensing for CBS Media Ventures’ high-profile catalog, which includes the syndicated nightly entertainment programs as well as other shows like “The Mike Douglas Show” and “The Insider.”
In total, the library now spans more than 30,000 episodes and 55 years of television history. Veritone said the collection will be indexed and enriched through its aiWARE platform and Digital Media Hub, both of which employ advanced artificial intelligence tools to generate detailed, time-correlated metadata. That process will allow production teams to search, retrieve, and license content more efficiently while streamlining rights management and delivery.
The AI-driven approach also enhances CBS’s ability to monetize its archive by making material more discoverable across digital channels. The technology simplifies access for creative professionals seeking historical or entertainment footage for projects ranging from feature films and documentaries to social media and streaming content, Veritone said in a statement.
“Content creators with followings of all sizes are struggling to keep up with viewers’ insatiable appetite for content,” Sean King, the Chief Revenue Officer and General Manager of Veritone Commercial, said in a statement. “We’re proud to help organizations like CBS unlock the value of proprietary content through AI, making their impressive library more discoverable and accessible, and enhancing audience experiences across digital platforms.”
The move comes as studios and distributors are increasingly turning to AI-enabled media management systems to automate tasks such as tagging, transcription, and rights clearance. For CBS, the partnership with Veritone provides a scalable infrastructure for archiving and monetizing legacy programming while maintaining control over licensing.
Veritone said the deal strengthens its foothold within the media and entertainment sector, where its AI tools are used by networks, studios and rights holders to improve efficiency and generate new revenue streams — including classic TV programs and films, like those found in the CBS archive.
