Key Points:
- Charter has launched its long-awaited Spectrum App Store, a centralized portal for activating and purchasing streaming video apps.
- Some Spectrum TV customers have included access to network-owned apps like Disney Plus, Paramount Plus and Vix as part of their service; the marketplace allows them to activate those apps.
- Other Spectrum customers can use the Spectrum App Store to buy streaming services, which will be charged to the same monthly bill as their Internet or TV plan.
Charter Communications has rolled out its long-awaited app store for Spectrum TV and Spectrum Internet customers, allowing them to activate streaming apps and services that are part of their subscription and sign up for new ones through a centralized platform.
The new Spectrum App Store is available through the My Spectrum App on phones and tablets, and via the Spectrum website on desktop and laptop computers, the company affirmed on Thursday.
The Spectrum App Store will serve as the central location for Spectrum TV customers who want to activate network-owned streaming apps that are part of their pay TV packages.
Apps that are included in some Spectrum TV packages include Disney Plus, Hulu, Peacock, HBO Max, AMC Plus, Paramount Plus, the Weather Channel, Fox One and Vix. Charter said the value of those apps is more than $125 per month when evaluated against the retail cost of each service.
Spectrum TV and Spectrum Internet customers can also use the Spectrum App Store to sign up for streaming apps that aren’t part of their package, and have each subscription conveniently charged to the same monthly bill as their TV and Internet service, Charter said.
“Our new Spectrum App Store delivers what our customers want most – real savings with consumer choice and a simpler way to enjoy the up to $125 per month worth of streaming apps that our Seamless Entertainment experience provides,” said Rich DiGeronimo, the President of Product & Technology at Spectrum. “We’re also creating new opportunities for our programming partners to reach more households and connect with our large base of non-video customers.”
The company formally introduced the App Store during a New York City event that featured Charter President & CEO Chris Winfrey, AMC Networks CEO Kristin Dolan and ESPN Chairman Jimmy Pitaro. The trio discussed how Spectrum’s content partnerships have evolved to support its Seamless Entertainment initiative, which combines traditional TV with major streaming platforms like AMC Plus and ESPN Unlimited.
To promote the new offering, Spectrum debuted a new ad campaign featuring comedian and Knicks superfan Tracy Morgan alongside former Knicks star John Starks. Called “Where’s My Knicks Game?”, the spot dramatizes the frustration of finding live games and spotlights Xumo’s enhanced voice search and new team pages. The feature helps users locate where their favorite teams are playing, whether on regional sports networks like MSG Network, national channels or streaming platforms.
While the Spectrum App Store isn’t yet available on Xumo Stream Boxes, Charter said that functionality is coming next year.
Spectrum also announced a partnership with Apple to distribute a selection of live Los Angeles Lakers games in Apple Immersive for Apple Vision Pro users. The pact will let fans experience games in an immersive 3D environment, simulating a courtside view through high-speed 150 Megabit-per-second (Mbps) streams.
Lakers games will be available to authenticated Spectrum SportsNet subscribers and Spectrum Internet customers within the Lakers’ territory. Replays and highlights will also be accessible via the Spectrum SportsNet app and the NBA App for national and international viewers.
Beyond entertainment, Spectrum is expanding its technology partnerships. The company recently struck a B2B deal with Amazon to support enterprise connectivity through Spectrum’s mobile network, allowing Amazon’s devices to auto-connect securely to WiFi for optimized data routing.
Spectrum says these developments are made possible by its fiber-powered infrastructure, which underpins both its high-speed Internet and mobile services. Looking ahead to early 2026, the company plans to introduce Spectrum WiFi Complete, a tri-band WiFi 7 router that integrates 5G cellular and battery backup for uninterrupted connectivity.
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