Key Points
- Titan OS raised a new round of funding to expand its connected TV platform and accelerate product development.
- The platform now has 18 million users in Europe and Latin America where Titan OS-powered smart TVs are sold.
- Titan OS aims to scale its ad tech and global OEM partnerships amid rising connected TV ad spending.
The number of connected television (CTV) users watching content through apps and services offered on Titan OS-powered smart TVs has grown to 18 million, according to new figures released by the company this week.
That data point was offered in a press release announcing a new round of funding that will inject the parent company behind Titan OS with more than €50 million (around U.S. $54 million) as it continues to develop an advanced CTV platform with the goal of reducing friction for TV and film fans while increasing revenue-generating opportunities for content distributors.
Proceeds from the funding round will support product enhancements aimed at improving the end user experience and deepening engagement with TV manufacturers, content providers and advertisers, executives said this week.
The operating system has been available to original equipment manufacturers (OEMs) of smart TVs for about two years, with primary sales of those TVs in Europe and Latin America. Companies that offer Titan OS-powered TV sets include Philips, Sony, Vestel and JVC.
Titan OS offers a unified platform that integrates content, technology and advertising tools, enabling hardware partners and media companies to offer profitable, personalized viewing environments.
For viewers, Titan OS aims to enhance the practice of search and discovery by eliminating viewer confusion when it comes to finding things to watch across different apps, channels and services. Rather than simply developing content-filled menus and portals that aggregate shows, movies and events across genres or apps, Titan OS interprets the viewing history of a user and offers personalized recommendations across its home screen and electronic program guides.
Titan OS is also positioning itself to capture share in a rapidly expanding connected TV advertising market, which is expected to exceed $38 billion worldwide by 2027. The platform supports homepage, in-stream and shoppable ad formats that the company says help marketers reach audiences who are growing more difficult to target through traditional channels.
Its latest round was led by Highland Europe, with support from Mangrove Capital Partners and other backers, the company affirmed this week.
“We are honoured to have Highland Europe as our lead investor. This milestone reinforces our vision to build the leading independent Connected TV OS from Europe,” Timothy Edwards, the Chief Operating Officer and co-founder of Titan OS, said in a prepared statement. “Our growth over the past two years is only the beginning: We plan to raise further capital next year to accelerate expansion and continue empowering our partners and users worldwide.”
Highland Europe General Partner Laurence Garrett said Titan OS combines European engineering with global ambitions.
“TitanOS is redefining the connected TV experience with a platform that rivals global players while maintaining a distinctly European innovation DNA,” Garrett said.
The company employs more than 200 staff, with headquarters in Barcelona and additional operations in Amsterdam and Taipei.
