Sports
News and analysis of sports media rights holders, leagues, franchises and teams/clubs.

NBC: Super Bowl LX, Winter Olympic Games will stream in 4K
Comcast's NBC Universal says it will offer its presentation of Super Bowl LX and the 2026 Winter Olympic Games in ultra high-definition.

Free Live Sports inks platform deals, now reaches 75 million households worldwide
Free Live Sports (FLS) has inked a multi-platform distribution deal that allows it to reach more than 75 million homes around the world, the company announced this week.

Netflix: Christmas Day NFL game is most-streamed in U.S.
The match-up averaged 27.5 million viewers and peaked at 30 million, according to Nielsen data cited by Netflix.
RATINGS

ESPN launches new ad campaign promoting year-round sports coverage
The network is trying to avoid seasonality churn-out, similar to what co-owned streamer Fubo experiences each year.

Fox partners with Los Angeles group to promote local sports events
The stations will provide expanded coverage highlighting cultural, community and stakeholder involvement tied to global sports events.

Gracenote expands On Sports metadata solution to include shoulder programming
The updates cover 160-plus leagues globally and unify live games with related sports content in integrated discovery hubs.

Disney pulls plug on ESPN 3, shifts content to ESPN Unlimited
Disney has shut down ESPN 3 as it shifts its distribution strategy toward ESPN Unlimited, which carries all programming from ESPN’s cable networks and ESPN Plus.

Prime Video sets Thursday Night Football record with Lions-Cowboys game
Amazon set a viewership record for its Thursday Night Football telecast between the Detroit Lions and the Dallas Cowboys, which drew nearly 20 million sports fans.

Paramount Plus to stream UEFA Champions League games in U.K., Ireland
Paramount Global has secured the exclusive streaming rights to UEFA Champions League games offered in the United Kingdom, starting with the 2027 season.

Antenna: Fox One subscriptions surpass 2 million in October
The number of streamers watching content on Fox One surpassed 2 million subscribers since its mid-August launch.

Sling offers $1 Day Pass to ESPN after courtroom win against Disney
On Tuesday, a federal judge denied Disney's request for a preliminary injunction, which would have forced Sling to stop offering the Day Pass while the lawsuit played out.

Nielsen: Sports creates parity between traditional, streaming TV in October
NFL games and other sports helped lift broadcast TV's share of viewership during the measurement month of October, according to Nielsen.
THE GAUGE