Apple TV (streaming service)
Apple TV is a premium, multiplatform subscription streaming television service owned by Apple. In addition to original programming, Apple TV allows customers to subscribe to third party services, including Paramount Plus with Showtime, Britbox, MGM Plus and others.
The service was known as Apple TV Plus (Apple TV+) until October 2025. It shares similar branding with, but is fundamentally different from, Apple TV, a streaming hardware solution that runs tvOS.
Apple brings Google Cast support to Android version of Apple TV app
Apple is hoping to draw more interest in its Apple TV streaming video service by supporting a cornerstone casting protocol commonly found on Android phones and tablets.
Comcast raises price of Netflix-inclusive StreamSaver bundle
The price increase is likely tied to an adjustment made by Apple in October.
Parks: Netflix retakes title as top premium streamer in U.S. homes
Netflix surpassed Amazon's Prime Video to become the top premium streaming app by subscriber count in 2025.
Apple inches closer to full Apple TV brand refresh
The brand refresh was first noted in a press release for the film "F1: The Movie," which will stream on Apple TV in December.
Apple services revenue earns nearly $29 billion during Q3
Overall revenue clocked in at $102.5 billion, boosted by higher interest in iPhones and Apple-branded apps.
EARNINGS REPORT
Apple TV grabs U.S. broadcast rights to Formula 1
Formula 1 races will move from ESPN to Apple TV in the U.S. in January; some races will be available without a subscription.
Apple launches streaming TV bundle with Comcast’s Peacock
Apple and NBCUniversal are joining forces to offer a new streaming bundle that combines Apple TV and Peacock under one subscription, the companies announced Wednesday.
Apple to rename streaming video service “Apple TV”
Apple is doing away with the "Plus" from its streaming video service, and will market the platform as "Apple TV" moving forward.
Apple raises price of streamer Apple TV Plus to $13 per month
Apple is raising the price of its streaming service Apple TV Plus in the United States and several other countries.
Ampere: Streamers pull back on orders for scripted TV series
Scripted TV orders fell 24 percent during the first half of the year as platforms cut spending and shifted strategies amid economic turbulence.
Comcast launches “StreamStore” streaming marketplace for Xfinity customers
The portal serves as a central destination for starting and managing streaming subscriptions and renting TV shows and movies, all of which are billed directly to a Comcast subscriber's account.
Apple may get baseball games vacated by ESPN
The tech giant is hoping to land a bigger package of live baseball games than what Comcast's NBC Sports is pursuing.