Spectrum Reach
Charter to issue pink slips to 1,200 workers
Charter, which operates under the Spectrum brand, is readying pink slips that will primarily impact corporate and back-office workers, according to a report.
Spectrum Reach partners with TVBeat to bring programmatic ads to linear channels
Ad buyers will have automation, targeting and measurement capabilities on linear channels just as they have on connected TV platforms and apps, the companies affirmed.
Charter officially debuts Spectrum Reach Architect
The platform uses artificial intelligence to help ad buyers optimize their TV, digital and streaming media campaigns.
Spectrum Reach promotes Mary Pouliopoulos to SVP, Customer Experience
Pouliopoulos will oversee the full spectrum of the company’s customer journey, from pre-sale support to campaign execution and post-campaign analysis.
Spectrum Reach links small businesses with Customer Data Match
Customer Data Match has helped power 800 successful traditional and connected TV ad campaigns for small- and medium-sized businesses.
Dan Callahan promoted to SVP, Chief Revenue Officer at Spectrum Reach
Charter Communications has promoted Dan Callahan to serve as the Senior Vice President and Chief Revenue Officer of its advertising sales business Spectrum Reach.
Charter ad business Spectrum Reach partners with PubMatic
Charter's ad business Spectrum Reach has formed a partnership with PubMatic that will help marketers across both services.
ESPN, Spectrum, Sinclair execs to be honored at Hall of Fame ceremony
ESPN Chairman Jimmy Pitaro and Spectrum Reach Executive Vice President David Kline are among the industry leaders who will be honored at a Hall of Fame ceremony later this year.
Spectrum debuts Audience Reach Optimizer for advertisers
Charter has introduced a new tool called the Audience Reach Optimizer that is intended to help brands deliver more-effective campaigns to TV viewers.
Veteran advertising executive David Kline to retire from Charter’s Spectrum Reach
David Kline will retire from Charter in May after spending nearly five decades in the TV industry; Jason Brown will be elevated to the role of EVP of Spectrum Reach at that time.
Spectrum Reach announces collaboration with Amazon Ads
The partnership aims to help small businesses tap into more advertising inventory through Spectrum products.
By:
Charter Communications (press release)
Spectrum Reach, Magnite partner on programmatic advertising
Spectrum Reach will expand its use of Magnite's programmatic ad tech to deliver more-personalized experiences through the Spectrum TV app.