Comcast acquires streaming media service Xumo

Comcast Corporation has acquired streaming media service Xumo, the company announced on Tuesday.

Terms of the deal were not disclosed.

Last year, the Wall Street Journal reported Comcast was in “advanced talks” to acquire Xumo as its NBCUniversal subsidiary readied the launch of a separate streaming service, Peacock.

Xumo is an advertisement-supported streaming service offering around 200 channels of linear television feeds, most of which are repurposed from on-demand videos on YouTube and elsewhere. The company has signed deals with a handful of television partners to make Xumo available as a built-in service on smart TVs. It also has apps available for Apple TV, Roku, Amazon Fire TV and Android.

“The talented team at Xumo has created a successful, growing, and best-in-class set of streaming capabilities,” a Comcast spokesperson said in a statement. “We are excited for this team to join Comcast and look forward to supporting them as they continue to innovate and develop their offerings.”

Comcast said Xumo, based in California, would continue to operate as an independent business with support from Comcast’s cable division.

Xumo primarily competes with Pluto TV, a similar streaming service that was acquired earlier this year by Viacom for $340 million. Both Pluto TV and Xumo are available to Comcast subscribers who have X1-enabled set-top boxes.