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It’s official: Deal reached to bring Peacock to Roku devices

A Comcast executive confirmed the deal will bring Peacock to 30 million Roku device and keep NBC-branded TV Everywhere apps on the platform.

A Comcast executive confirmed the deal will bring Peacock to 30 million Roku device and keep NBC-branded TV Everywhere apps on the platform.

(Logo: NBCUniversal/Comcast, Graphic: The Desk)

A deal has been reached to bring Comcast’s blockbuster streaming service Peacock to Roku users, a Comcast executive confirmed to The Desk on Friday.

The deal will put Peacock in front of 30 million Roku users for the first time since the service launched in mid-July.

Terms of the deal were not disclosed, but the executive said the app could be made available to Roku users as early as next week.

“We’re pleased with the deal,” the executive said.

Comcast’s agreement with Roku includes keeping dozens of TV Everywhere apps on Roku’s platform, including NBC Network, CNBC, USA Network and NBC Sports apps. Comcast threatened to remove the apps from Roku’s platform on Friday if a deal wasn’t reached by this weekend.

The two sides have been at loggerheads over Peacock since the service rolled out nationally earlier this summer, with Roku demanding certain terms related to the insertion of its own advertisements in Peacock’s two ad-supported tiers. Early on, Comcast resisted Roku’s terms in an effort to keep commercial interruptions at a minimum on Peacock, according to news reports.

It was not immediately clear if Comcast and Roku’s deal allow the streaming platform to insert commercials in Peacock’s programming.

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About the Author:

Matthew Keys

Matthew Keys is an award-winning journalist with more than 10 years of experience covering the business of television and radio broadcasting, streaming services and the overall media industry. In addition to his work as publisher of The Desk, Matthew contributes regularly to StreamTV Insider and KnowTechie, and has worked for several well-known news organizations, including Thomson Reuters, McNaughton Newspapers, Grasswire, Comstock's magazine, KTXL-TV and KGO-TV. Matthew is a member of IRE, a trade organization for investigative reporters and editors, and is based in Northern California.

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