Those crazy kids from South Park, Colorado are going to help ViacomCBS roll in the dough — but not before their two co-creators do.
On Monday, ViacomCBS announced a new six-year, $900 million deal with the show’s co-creators Trey Parker and Matt Stone that will continue “South Park” until at least 2027.
The deal means South Park will expand its library to at least 30 seasons, with Comedy Central landing first-run cable rights to the program. The agreement also includes 14 direct-to-streaming movies that will live exclusively on Paramount Plus, including two that are set to debut later this year.
“Matt and Trey are world-class creatives who brilliantly use their outrageous humor to skewer the absurdities of our culture, and we are excited to expand and deepen our long relationship with them to help fuel Paramount Plus and Comedy Central,” Chris McCarthy, the ViacomCBS executive in charge of adult animation and cable entertainment, said in a statement.
“Franchising marquee content like South Park and developing new [intellectual property] with tremendous talent like Matt and Trey, is at the heart of our strategy to continue growing Paramount Plus,” McCarthy exclaimed.
South Park has aired on Comedy Central for nearly 25 years, and the show continues to do well on the network: ViacomCBS says the franchise’s COVID-19 themed special, “South ParQ Vaccination Special,” was the top cable telecast of last year with more than 3.5 million households tuning in.
The deal will help bring fresh content to Comedy Central and Paramount Plus, though it won’t include the back catalog of South Park’s content library. Streaming rights to the catalog are currently held by AT&T WarnerMedia’s HBO Max for at least another few years.