Amazon’s free, ad-supported streaming service IMDb TV is also part of the carriage deal, the companies said on Monday.
Carriage deals for streaming services and apps — which Roku calls “channels” — are one part of Roku’s revenue model. These carriage deals, which are similar to cable distribution agreements, have occasionally resulted in disputes where streaming apps have become unavailable to Roku users. Fox Corporation, Alphabet’s Google and AT&T’s WarnerMedia have all had their streaming services become unavailable to Roku’s users due to distribution disputes involving Roku’s Channel Store.
Amazon, on the other hand, delivered good news to Roku’s shareholders: Stock of the company increased more than 7 percent to close at $134 a share on Monday.
Amazon’s original content offerings include “Goliath,” “Sneaky Pete,” “The Marvelous Mrs. Maisel” and “The Boys.” Amazon will also become the exclusive streaming home of the National Football League’s Thursday Night Football starting with this upcoming season.