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T-Mobile offers streaming incentives for wireless Internet service

(Image: Detusche Telekom/Handout, Graphic: The Desk)

T-Mobile said on Wednesday it will offer customers of its wireless home Internet service access to two streaming television services — one for free, and the other at a deep discount.

As part of the company’s latest “Uncarrier” initiative, T-Mobile executives said wireless customers who sign up for the company’s 5G home Internet service will be eligible for free access to the ad-supported version of Paramount Plus for one year.

The ad-supported version of Paramount Plus normally costs $5 a month and offers on-demand access to hundreds of TV shows and movies from the Paramount Global library of content, which includes programs that are or have aired on CBS, MTV, VH1, Nickelodeon, the Smithsonian Channel, Comedy Central and BET.

The version of Paramount Plus being offered by T-Mobile doesn’t include streaming access to a customer’s local CBS station, but T-Mobile has a solution for that, too: Eligible wireless customers with a line of service on T-Mobile’s Magenta Max plan can score a YouTube TV subscription at a 50 percent discount, bringing the cost of YouTube TV down to around $33 a month for more than 80 live broadcast and cable channels.

Magenta Max costs $85 a month for one line of service or $140 for three lines and comes bundled with a complementary subscription to Netflix, among other perks.

In addition to the streaming offers, T-Mobile says its wireless home Internet customers who also subscribe to a voice plan will be eligible for a $50 discount on a streaming television device. The promotion will be offered next Tuesday as part of the company’s “T-Mobile Tuesdays” rewards program.

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About the Author:

Matthew Keys

Matthew Keys is an award-winning journalist with more than 10 years of experience covering the business of television and radio broadcasting, streaming services and the overall media industry. In addition to his work as publisher of The Desk, Matthew contributes regularly to StreamTV Insider and KnowTechie, and has worked for several well-known news organizations, including Thomson Reuters, McNaughton Newspapers, Grasswire, Comstock's magazine, KTXL-TV and KGO-TV. Matthew is a member of IRE, a trade organization for investigative reporters and editors, and is based in Northern California.

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