Google’s smart TV software will soon make it easier for customers to download and sign in to streaming services when they purchase new Google TV-powered devices, according to a report.
Last week, the website 9to5Google said a forthcoming update to the Google TV operating system will remember when customers store their streaming TV credentials in the Google Home app, then automatically install those apps with a customer already signed in whenever they purchase a new Google TV-powered device like a Chromecast with Google TV.
Not all apps may support native installation and sign-in, including those that require two-step authentication or that use an unusual sign-in mechanism like a mobile phone number. But for the vast majority of services that simply rely on a username and password (like Netflix or Hulu), a streamlined installation and sign-in process will help get streamers up and running when they start using a new device.
Last month, rumors began swirling that Google would soon introduce a cheaper version of its flagship Chromecast with Google TV dongle. The current version retails for $50, comes bundled with a remote control and supports ultra high-definition (UHD/4K) video as well as HDR 10 and Dolby Vision. A cheaper version of the streaming service would keep the remote control and small form factor, but would eliminate support for UHD/4K in favor of high definition video.