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Google TV to offer streamlined app sign-in for new devices

Google TV brings a new interactive menu to refreshed Chromecast devices for the first time. (Photo: Google/Handout)

Google’s smart TV software will soon make it easier for customers to download and sign in to streaming services when they purchase new Google TV-powered devices, according to a report.

Last week, the website 9to5Google said a forthcoming update to the Google TV operating system will remember when customers store their streaming TV credentials in the Google Home app, then automatically install those apps with a customer already signed in whenever they purchase a new Google TV-powered device like a Chromecast with Google TV.

Not all apps may support native installation and sign-in, including those that require two-step authentication or that use an unusual sign-in mechanism like a mobile phone number. But for the vast majority of services that simply rely on a username and password (like Netflix or Hulu), a streamlined installation and sign-in process will help get streamers up and running when they start using a new device.

Last month, rumors began swirling that Google would soon introduce a cheaper version of its flagship Chromecast with Google TV dongle. The current version retails for $50, comes bundled with a remote control and supports ultra high-definition (UHD/4K) video as well as HDR 10 and Dolby Vision. A cheaper version of the streaming service  would keep the remote control and small form factor, but would eliminate support for UHD/4K in favor of high definition video.