The Walt Disney Company says it will increase the price of its flagship streaming service Disney Plus and general entertainment service Hulu later this year.
Starting December 8, customers who want the ad-free version of Disney Plus will have to fork over $11 a month, up from the current price of $8 a month. That same day, Disney says it will introduce an ad-supported version of Disney Plus that costs $8 a month — so customers who don’t want to pay more for the service will have to tolerate advertisements.
Disney says Hulu will also see a price increase across its two tiers of service. The ad-supported version of Hulu is increasing to $8 a month; currently, it costs $7 a month. The commercial-free version of Hulu will jump to $15 a month, up from the current price of $13 a month.
Customers who want Disney Plus and Hulu can save a little money by taking advantage of a new bundle that will roll out in early December. The Disney Plus with Hulu bundle will cost $10 a month, with both services offering advertisements. That bundle will not include ESPN Plus, the sports-centric streaming service that Disney owns.
The bundle will supplement one Disney has offered for several years now that incorporates Hulu, Disney Plus and ESPN Plus into a single subscription. That bundle will increase to $15 a month, up from its current rate of $14 a month.
The price increases are intended to help Disney offset operating losses across its three subscription streaming services. On Wednesday, Disney said its operating loss was $1.1 billion during its most-recent quarter, up from $293 million last year.