Rogers Communications has added hundreds of hours of British television series with the launch of Britbox on its connected TV systems in Canada.
Starting this month, Rogers customers with Ignite TV set-top boxes or Ignite Streaming devices, the latter of which is a white-label version of Comcast’s Flex smart TV box.
“This collaboration brings a rich tapestry of British storytelling – from classic British mysteries and contemporary dramas to live events and more – to an ever-growing app library, making it easier than ever for Rogers customers to access the ultimate entertainment experience,” a spokesperson for Rogers said in a statement.
Britbox operates as a streaming-focused joint venture comprised of the BBC and ITV, with original programs from both broadcasters distributed through the service. The service costs CA $10 per month (around U.S. $7.40 per month) or CA $100 per year (around U.S. $73.80 per year).
Britbox includes hit British television programs like “Sherwood,” “Call the Midwife,” “Beyond-Paradise,” “Archie” and “Payback,” among others.
Cable and Internet subscribers with Rogers Ignite devices can say “Britbox” into their voice-powered remote control to launch the app and purchase a subscription.
