iSpot will help LinkedIn measure the effectiveness of campaigns targeting business-to-business customers on connected TV platforms, the company affirmed this week.
The integration will see iSpot help advertisers measure audience segments through the LinkedIn Market Partner program, which aims to deliver campaigns to audiences that are harder to reach on traditional linear TV.
“Using iSpot’s Unified Measurement, LinkedIn customers are now able to measure the reach of their CTV campaigns to the audiences that matter most,” said Stuart Schwartzapfel, the Executive Vice President of Media Partnerships at iSpot.
“As the advertising industry faces increased pressure to drive results, building solutions that measure the effectiveness in reaching B2B audiences is critical,” said Logan Kingman, the director of business development at LinkedIn. “Through our collaboration with iSpot, we’re helping our customers better measure the accuracy and reach of their CTV campaigns against target audiences.”
More than 1 billion professionals have accounts on LinkedIn, and connected TV inventory helps further reach those key decision makers across companies large and small. First-party data offered by LinkedIn is leveraged to help ad buyers not only reach their target audiences, but help them understand the performance of campaigns with respect to achieving certain business-related initiatives.
