British public service broadcaster Channel 4 saw its digital audience increase 30 percent in the month of June, boosted by new shows like “The Fall: Skydive Murder Plot” and imported episodes of the U.S. reality show “Dance Moms,” the network said this week.
The metric is based on data released by Barb Audiences, the British equivalent of Nielsen, which showed Channel 4 had more than 4 billion viewer minutes watched on its digital platforms in June compared to the prior year.
The increase comes as Channel 4 becomes further invested in its “Fast Forward” strategy, transitioning its focus from a broadcaster focused squarely on over-the-air transmission to one that embraces distribution across traditional and new media platforms.
“Our strong performance in June, with success across a wide range of titles, demonstrates the clear editorial and content approach set out in our Fast Forward strategy.,” Kiran Nataraja, the Director of Streaming and Content Strategy at Channel 4, said in a statement. “Despite the tough competitive landscape with UEFA Euro 2024, audiences continued to flock to Channel 4 streaming last month as a destination to discover innovative new commissions, alongside well-loved brands.”
Channel 4 is one of four public service broadcasters operating in the United Kingdom, with its programming served as an alternative to the main public-owned broadcaster, the BBC. Channel 4’s operations are supported entirely by advertising revenue. The other two public service broadcasters are ITV and Paramount-owned Channel 5.
