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NBC stations, affiliates to benefit from NBA TV deal with Comcast

A stock image of a basketball on a hoop.
(Stock image)

A robust, multi-year television agreement between the National Basketball Association (NBA) and Comcast will expand the number of nationally-televised basketball games each season, a move that will benefit more than 200 NBC stations and affiliates across the country.

The deal, announced on Tuesday, starts with the 2025-26 season and gives Comcast the national rights to around 100 games every year, including double-header games that will be played Tuesday evenings on NBC.



The two games played each Tuesday evening will see different teams compete against each other on NBC stations and affiliates, with the availability of games depending on the region where they air.

The first game will start at 8 p.m. Eastern Time and air on NBC stations and affiliates across the Eastern and Central time zones. The second game will start at 8 p.m. Pacific Times and air on the NBC station and affiliate cluster in the Pacific and Mountain time zone.



Both games will be available on Peacock, Comcast’s premium streaming service that starts at $8 per month. Some NBC stations and affiliates may choose to offer both games, the NBA said.

Peacock will serve as the exclusive distributor of double-header NBA games each Monday evening, the league affirmed. NBC stations and affiliates in the home markets of the teams playing on Monday will offer the games on their broadcast channels, making them available to local fans for free.



That arrangement is similar to how Amazon’s Prime Video offers national Thursday Night Football games, which are aired on broadcast stations in the home territories of the two teams playing each week. NBC produces Thursday Night Football games through a partnership with Amazon.

All NBC stations and affiliates will also air Sunday evening basketball games offered by Comcast once the NFL’s regular season concludes, which typically occurs in January.

Comcast’s agreement with the NBA lasts through the 2036-37 season.

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About the Author:

Matthew Keys

Matthew Keys is a nationally-recognized, award-winning journalist who has covered the business of media, technology, radio and television for more than 11 years. He is the publisher of The Desk and contributes to Know Techie, Digital Content Next and StreamTV Insider. He previously worked for Thomson Reuters, the Walt Disney Company, McNaughton Newspapers and Tribune Broadcasting. Connect with Matthew on LinkedIn by clicking or tapping here.