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Disney snatches rights to Grammy Awards, starting in 2027

The ceremony will start airing on ABC that year, and will stream on Disney Plus and Hulu; Paramount's CBS currently airs the awards show.

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A booth for the ABC broadcast network at San Diego Comic-Con in 2018.
A booth for the ABC broadcast network at San Diego Comic-Con in 2018. (Photo by Gage Skidmore)

The Walt Disney Company has inked a 10-year deal with The Recording Academy to become the exclusive domestic broadcaster of the annual Grammy Awards, starting in 2027.

As part of the deal, Disney will air the Grammy Awards on its ABC television network and stream the show via Disney Plus and Hulu. The deal will displace Paramount-owned CBS as the home of the Grammy Awards for the first time in five decades.

According to trade publication Deadline Hollywood, Paramount expressed interest in retaining the rights to the Grammy Awards beyond its current agreement, which lapses at the conclusion of the ceremony in 2026. Ultimately, it was outbid by Disney, sources told the outlet. The Wall Street Journal reported on Wednesday that Disney will shell out $500 million for the rights to the ceremony.

“As The Walt Disney Company combines forces with The Recording Academy to open this exciting new chapter in the history of The Grammys, we do so with pride and gratitude,” Dana Walden, the co-Chairperson of Disney Entertainment, said in a statement. “Live events have never been more important to our culture and industry, and we just acquired one of the crown jewels, adding to our portfolio of world-class programming across all genres.”

“We are completely thrilled to be bringing The Grammys and other new music programming to the Disney ecosystem,” added Harvey Mason Jr., the CEO of The Recording Academy. “We are grateful to our long-standing partners at CBS and now honored to be joining with Disney, an iconic company where creators have always been at the forefront. This partnership represents another important milestone in the Academy’s transformation and growth, and strengthens our ability to fulfill our mission of uplifting and serving music people around the world.”

The first Grammy Awards ceremony aired on ABC under the new deal will fall within the same month as the Super Bowl and the Oscar Awards, which will also air on the network.

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About the Author:

Matthew Keys

Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
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