Subscription technology firm Bango this week promoted Luisa Muneratti to the role of Chief Commercial Officer.
Muneratti previously served as the company’s Senior Vice President of Sales for the Americas and Iberia, a role that saw the development and oversight of Bango’s business in North America, Latin America and Europe’s Iberia Peninsula.
As Chief Commercial Officer, Muneratti will expand her oversight to other regions where Bango operates. She reports directly to the company’s CEO, Paul Larbey, and will continue to work in Florida.
“Over the past two years, I’ve had the privilege of contributing to Bango’s remarkable growth,” Muneratti said in a statement posted to social media. “Working alongside a talented team, we’ve driven growth, forged meaningful partnerships, and delivered exceptional value to our customers and stakeholders. Together, we’ve achieved extraordinary milestones!”
Those milestones include effectuating deals with a number of stateside and global telecommunications service providers to power their subscription marketplace and management platforms. One of Bango’s top products is the Digital Vending Machine, a technology suite that allows service providers like Verizon, BT and Optus to offer “super bundles” of subscription-based products like Netflix, Disney Plus, NordPass and Uber One.
Muneratti was also instrumental in putting together a volume of Bango’s ongoing “Subscription Wars” report that focused on the Latin American market, where 55 percent of consumers surveyed said they wanted mobile phone operators to provide discounted subscription bundles through a single point of reference, giving credence to Bango’s overall mission.
“Super Bundling offers a viable solution, promising to enhance user experience, increase subscription uptake, and foster greater customer loyalty,” Muneratti said last June. “With the potential to revolutionize how subscribers interact with their services, Super Bundling stands at the forefront of the next wave of subscription innovation.”
Subscription bundles are becoming more important to consumers and telecoms alike as more streaming video services raise their prices and roll out password-sharing crackdowns in an effort to generate higher revenue. Bundles give consumers the ability to buy multiple products at once, typically at a lower cost relative to the individual price of a service.
Bango’s Digital Vending Machine allows telecom partners and others to create their own super bundles that can be unique to their service. Verizon, for instance, offers a number of discounted streaming video bundles to its wireless and home Internet subscribers, which aren’t available from other companies.
“As I embrace this new role, I’m deeply committed to advancing Bango’s mission of delivering world-class solutions and driving the subscription economy,” Muneratti wrote this week. “Together, we will THRIVE! Here’s to an exciting future for Bango and all our partners!”
